Each flavour of Aquajuice 67 contains 67% pure fruit juice and 33% Natural Mineral water, delivering a consistently high quality product. The product concept has proved popular over the last 10 months, and the new preservative free Aquajuice 67 promises to be an even greater success, while continuing to meet the latest school meal and vending guidelines.

The School Food Trust List and Definition of drinks permitted in schools states that only plain water, pure fruit juice, milk, yoghurt and soya based drinks, plus combination of these, and tea, coffee and hot chocolate are permitted in schools from September. In addition to this, all soft drinks must be preservative free.
 

Aquajuice 67 "simply juicy water without preservatives" provides exciting refreshment for kids, yet still stays within the new list of permitted drinks. Following extensive research with an identified age group, Aquajuice 67 is being re-branded for the new school year, including a new unique shaped bottle and redesigned logo. The reformulated recipe to include 67% pure juice in each flavour has again been based on feedback from our target audience.

Each 330ml and 500ml bottle of Aquajuice 67 provides one of the five a day portions of fruit and vegetables.

Four flavours will be available from August - Orange, Apple, Forest fruits and Apple & Blackcurrant, and formats include 185ml cup drinks, 200ml cartons, 330ml bottles and 500ml bottles, resulting in a format and a price point to meet everyone’s expectations.