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| Calypso Joins Mr Bean on Holiday | ||
| 16.03.2007 Retailers can profit from the mishaps of Britain’s most accident-prone holidaymaker with special promotional packs of Calypso Clear Cups linked to the UK release of the comedy film, Mr Bean’s Holiday, starring Rowan Atkinson. A free-to-enter draw running through April, May and June will offer a holiday for four in the south of France as the main prize. And 999 other consumers will be in the running for prizes of film posters when they return the coupon on each 12-pack of the natural mineral water drinks in tropical orange and strawberry flavours. "Mr Bean has emerged as the top comedy character for the current generation of children in the three-to-eleven age group, and this latest film will have audiences roaring with laughter while retailers are left smiling by the extra sales generated by the promotion," said Richard Cooke, Calypso’s Sales and Marketing Director. Our film tie-ins have consistently proved to be highly popular with consumers and our previous promotion involving Rowan Atkinson as Johnny English was a runaway success. In the latest film, Mr Bean’s holiday trip from London to the French Riviera soon descends into mischief and mayhem as he inadvertently creates havoc wherever he goes, culminating in an unscheduled and riotous screening of his own video diary at the Cannes Film Festival. |
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